According to Dr. Wolfgang Koch, CEO of GfK: “Market research is critical for businesses looking to make informed decisions about their products, services, and marketing strategies. At GfK, we are committed to providing our clients with the best possible insights using cutting-edge technology and innovative methodologies.”
5. Statista
Statista is a leading provider of market research statistics and data visualization tools. The company provides a wide range of services, including consumer insights, media analysis, and industry reports.
Statista uses both primary and secondary research methods, such as surveys, focus groups, and online data collection. The company also leverages its proprietary database of over 1 million statistics to provide clients with unique insights into their target audiences.
One of Statista’s most notable case studies is its work with Google. Statista conducted a survey that found that consumers were more likely to use Google as their search engine than its competitors. This information was used by Google to launch its “Google AdWords” campaign, which resulted in increased sales and customer loyalty.
According to Alexander Wroblewski, CEO of Statista: “Market research is essential for businesses looking to stay ahead of the competition. At Statista, we are committed to providing our clients with actionable insights that drive real business results through our unique data visualization tools.”
6. TNS
TNS (formerly Taylor Nelson Sofa) is a global market research firm that provides a wide range of services, including consumer insights, media analysis, and brand strategy. The company has over 30,000 employees in more than 80 countries.
TNS uses both qualitative and quantitative research methods, such as surveys, focus groups, and ethnography. The company also leverages its proprietary tools and databases to provide clients with unique insights into their target audiences.
One of TNS’s most notable case studies is its work with McDonald’s again. TNS conducted a survey that found that consumers were more likely to visit McDonald’s if they could order healthy options. This information was used to launch McDonald’s “Healthy Choice” campaign, which resulted in increased sales and customer loyalty.
According to Paula Skinner, CEO of TNS Europe: “Market research is critical for businesses looking to understand their customers and the market better. At TNS, we are committed to providing our clients with actionable insights that drive real business results.”
7. KRC Research
KRC Research is a global market research firm that provides a wide range of services, including consumer insights, media analysis, and brand strategy. The company has over 4,500 employees in more than 60 countries.
KRC Research uses both qualitative and quantitative research methods, such as surveys, focus groups, and online data collection. The company also leverages its proprietary tools and databases to provide clients with unique insights into their target audiences.
One of KRC Research’s most notable case studies is its work with Procter & Gamble. KRC Research conducted a survey that found that consumers were more likely to use Pampers diapers than its competitors due to its high-quality ingredients and affordability. This information was used by Procter & Gamble to launch its “Pampers Baby Dry” campaign, which resulted in increased sales and customer loyalty.
According to Dr. Mark Wakefield, CEO of KRC Research: “Market research is essential for businesses looking to make informed decisions about their products, services, and marketing strategies. At KRC Research, we are committed to providing our clients with the best possible insights using cutting-edge technology and innovative methodologies.”
8. YouGov
YouGov is a global market research firm that provides a wide range of services, including consumer insights, media analysis, and brand strategy. The company has over 12,000 employees in more than 35 countries.
YouGov uses both qualitative and quantitative research methods, such as surveys, focus groups, and online data collection. The company also leverages its proprietary technology to provide clients with unique insights into their target audiences.
One of YouGov’s most notable case studies is its work with Coca-Cola. YouGov conducted a survey that found that consumers were more likely to drink Coca-Cola than its competitors due to its taste and brand loyalty. This information was used by Coca-Cola to launch its “Share a Coke” campaign, which resulted in increased sales and customer loyalty.
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According to Simon Mulley, CEO of YouGov: “Market research is critical for businesses looking to stay ahead of the competition. At YouGov, we are committed to providing our clients with actionable insights that drive real business results through our unique technology and innovative methodologies.”
