History of Black Rifle Coffee Company
Mike and Jackie Brewer founded Black Rifle Coffee Company in 2011 while they were still serving in the United States Army. The company was named after their love for black rifles, which are commonly used by military personnel and hunters. The brewers saw an opportunity to create a coffee brand that would appeal to those who appreciated the outdoors and military service.
Black Rifle Coffee started out as a small operation in a garage, with Mike and Jackie brewing coffee using a French press. They quickly gained a following among their fellow soldiers and friends, and began selling coffee to local businesses and events. In 2013, the company opened its first retail store in Leesville, Louisiana, which quickly became popular among locals and tourists alike.
In recent years, Black Rifle Coffee has continued to grow rapidly. The company now operates over 75 cafes and coffee shops across the United States, as well as a roasting facility in Las Vegas, Nevada. In addition, Black Rifle Coffee sells its own branded coffee beans and other merchandise online.
Products and Services
Black Rifle Coffee offers a wide range of products and services to its customers. The company’s flagship product is its line of coffee beans, which are roasted in small batches using high-quality beans sourced from around the world. Black Rifle Coffee’s coffee beans are available in several different blends, including its popular “Killing Floor” blend and its signature “Black Rifle Roast.”
In addition to its coffee beans, Black Rifle Coffee also offers a variety of other products, including coffee mugs, t-shirts, hats, and more. The company’s merchandise is designed with a military and outdoors theme, and often features catchy slogans and bold graphics.
Black Rifle Coffee also provides several services to its customers. In addition to selling its own branded coffee beans, the company sells wholesale to other businesses, including restaurants, cafes, and convenience stores. Black Rifle Coffee’s wholesale program is designed to help small businesses succeed by providing them with high-quality coffee at a reasonable price.
Impact on the Coffee Industry
Black Rifle Coffee has had a significant impact on the coffee industry. The company’s unique branding and packaging have helped it stand out from other coffee brands, and its commitment to supporting veterans and active-duty military personnel has resonated with many customers.
One of Black Rifle Coffee’s biggest achievements has been its success in expanding into new markets. In recent years, the company has opened several new cafes and coffee shops across the United States, as well as in Canada and Australia. This expansion has helped Black Rifle Coffee reach a wider audience and build a loyal customer base.
In addition to its growth, Black Rifle Coffee has also had an impact on the way that coffee is consumed and enjoyed. The company’s emphasis on quality and flavor has inspired many customers to try new blends of coffee and explore different brewing methods. Black Rifle Coffee has also helped to popularize the concept of “coffee as a social activity,” with its cafes and events designed to bring people together and encourage conversation.
Controversies Surrounding Black Rifle Coffee
Despite its success, Black Rifle Coffee has faced some controversy in recent years. One of the biggest controversies surrounding the company was its decision to pull its coffee from several grocery stores in response to a demand from a group of protesters who claimed that the company’s support of military personnel was offensive.
