What is a VAR Company?
A value-added reseller (VAR) company is a business that buys technology products from manufacturers and resells them to customers. The products are usually software, hardware, or other IT solutions.
Unlike traditional resellers who simply sell the products at a markup, VAR companies add value by providing additional services such as implementation, support, training, and consulting.
Why Work with a VAR Company?
There are several reasons why you should consider working with a VAR company. Here are just a few:
1. Expertise and Knowledge
VAR companies have specialized expertise in the tech industry, which means they can help you identify the right products and services to meet your business needs.
2. Access to Technology Products
VAR companies often have exclusive relationships with manufacturers, which gives them access to the latest technology products at competitive prices. This means you can get the best deals on high-quality technology solutions without having to negotiate with multiple vendors.
3. Support and Training
VAR companies provide ongoing support and training for their customers, which can help you get the most out of your technology investment. This includes implementation assistance, user training, technical support, and regular check-ins to ensure your systems are running smoothly.
4. Increased Revenue and Profitability
By working with a VAR company, you can increase revenue and profitability for your business. The VAR company will help you identify the right products and services to meet your needs, which can lead to increased sales and revenue. They will also help you optimize your technology investment by providing ongoing support and training, which can lead to reduced costs and improved efficiency.
Case Studies: Real-Life Examples of VAR Success
1. Acme Corporation
Acme Corporation was a small manufacturing business that wanted to expand its operations and increase revenue. They had heard about the services provided by XYZ VAR, a leading technology solutions provider in their industry. Acme decided to work with XYZ VAR to identify the right software and hardware products to meet their needs. The VAR provided expert guidance on which products would be best for Acme’s business and helped them get the best deals from manufacturers.
Acme also benefited from the ongoing support and training provided by XYZ VAR. They received implementation assistance, user training, and regular check-ins to ensure their systems were running smoothly. As a result of working with XYZ VAR, Acme was able to increase revenue and profitability by optimizing their technology investment.
2. ABC Inc.
ABC Inc. was a large enterprise that wanted to improve its IT infrastructure and reduce costs. They had heard about the services provided by DEF VAR, a leading provider of software solutions for businesses like theirs. ABC decided to work with DEF VAR to identify the right software products to meet their needs. The VAR provided expert guidance on which products would be best for ABC’s business and helped them get the best deals from manufacturers.
ABC also benefited from the ongoing support and training provided by DEF VAR. They received implementation assistance, user training, and regular check-ins to ensure their systems were running smoothly. As a result of working with DEF VAR, ABC was able to reduce costs and improve efficiency, which led to increased revenue and profitability.
FAQs
1. What is the difference between a VAR company and a distributor?
A VAR company adds value by providing additional services such as implementation, support, training, and consulting, while a distributor simply sells products at a markup.
2. Do I have to work with a VAR company exclusively?
No, you can work with multiple VAR companies or distributors to find the right products and services for your business needs. However, it’s important to choose a reputable VAR company that has specialized expertise in your industry.
3. How do I know which VAR company is right for my business?
Choose a VAR company that has specialized expertise in your industry and access to the latest technology products at competitive prices. Look for a VAR company with a proven track record of success, good customer service, and ongoing support and training.
4. What kind of services do VAR companies provide?
VAR companies provide additional services such as implementation, support, training, consulting, and marketing. These services help customers get the most out of their technology investment.
5. How much does it cost to work with a VAR company?
The cost of working with a VAR company will depend on the products and services you need. The VAR company will provide you with a proposal that includes the costs of the products, services, and any additional fees.
Conclusion
Working with a VAR company can help your business expand its operations and increase revenue by providing access to technology products, expert guidance, ongoing support, and training. By choosing a reputable VAR company with specialized expertise in your industry, you can optimize your technology investment and improve efficiency. So if you’re looking for ways to take your business to the next level, consider working with a VAR company today.
