Introduction
The first step in creating highly viral and engaging content is to understand what makes people share and engage with content on social media platforms. According to a study by BuzzSumo, the average person shares 7.3 pieces of content per month. Of these, only 0.4% go viral and are shared more than 10 times. This means that to create highly viral and engaging content, you need to understand what makes people share content in the first place.
What Attracts People to Content?
The study by BuzzSumo found that there are three main reasons why people share content on social media: Entertainment value, Educational value, and Emotional connection. When creating content, try to make it engaging, humorous, or thought-provoking. Provide useful information that will help your target audience solve a problem or achieve a goal. Tap into the emotions of your target audience and speak to them in a way that resonates with them.
How to Create Highly Viral and Engaging Content
Now that you know what makes people share content, let’s look at how to create highly viral and engaging content:
- Know your target audience: To create content that resonates with your target audience, you need to understand their interests, pain points, and preferences. Conduct market research, analyze social media data, and engage with your followers to get a better understanding of what they want from your content.
- Create high-quality content: The quality of your content is just as important as its relevance. Make sure that your content is well-written, visually appealing, and provides value to your target audience. This will encourage them to share it with others and engage with it on social media platforms.
- Use storytelling: Storytelling is a powerful tool for engaging people and creating an emotional connection with them. When creating content, try to tell stories that resonate with your target audience and speak to their emotions.
- Optimize for search engines: To ensure that your content is easily discoverable by your target audience, optimize it for search engines. Use relevant keywords in your headings, meta descriptions, and social media posts. This will help people find your content when they are searching for related topics.
- Leverage social media: Social media is a powerful platform for amplifying your content and reaching new audiences. When creating content, make sure to share it on social media platforms that your target audience uses the most. Use relevant hashtags and engage with your followers to encourage them to share the content with their own networks.
Case Studies
Now let’s look at some real-life examples of highly viral and engaging content:
- Dollar Shave Club: In 2012, Dollar Shave Club created a humorous video that went viral on social media platforms. The video featured the company’s founder making a sarcastic commentary on the ridiculousness of razor ads. The video was shared millions of times and helped the company grow its customer base significantly.
- Nike: In 2018, Nike launched its “Just Do It” campaign featuring Serena Williams and LeBron James. The campaign focused on empowering athletes to achieve their goals and break barriers. The campaign was shared millions of times on social media platforms and helped Nike increase its brand awareness and sales.
- Old Spice: In 2010, Old Spice created a humorous video that went viral on social media platforms. The video featured the company’s founder delivering a comedic monologue while wearing an Old Spice-branded suit. The video was shared millions of times and helped Old Spice increase its sales by 107%.
FAQs
Q: How often should I create content?
A: It depends on your target audience and the type of content you are creating. However, as a general rule of thumb, you should aim to create new content at least once per week.
Q: What is the best way to optimize my content for search engines?
A: Use relevant keywords in your headings, meta descriptions, and social media posts. Also, make sure to include internal and external links to help people navigate to related content.
Q: How do I know what type of content will resonate with my target audience?
A: Conduct market research, analyze social media data, and engage with your followers to get a better understanding of what they want from your content.
Summary
Creating highly viral and engaging content is essential for attracting new customers and building brand loyalty. To create such content, you need to understand what makes people share content in the first place and how to optimize it for search engines. By creating high-quality, relevant, and emotionally resonant content, you can tap into the power of storytelling and social media to amplify your message and grow your business.
